Friday, November 14, 2014

Marvel Cube


Branding Article Response

I believe what his article is trying to tell us is that good design can come from anywhere. What the guy did was ultimately wrong, but it lasted as long as it did because of his design. It took someone to analyze the product for his scam to be discovered. I'm sure that if his sketchy product hadn't been put to scrutiny, it would have gone unnoticed for much longer. Good design, whether mad with good intent or bad, can ultimately accomplish its goal: to sell.

Friday, November 7, 2014

Starbucks response

I agree that changing a company's logo every decade or so is necessary to keep it's image fresh and give it the ability to attract new potential customers. Just as the world changes, so too should a company. At the same  time it must make sure not to make a drastic change in a small amount of time at the risk of losing faithful consumers. A fresh take on a familiar logo, I believe, is the best way to gain new customers while staying true to those who have supported the company from the beginning. Change can be a scary thing to us. The unknown tends to frighten away most people but if done correctly it can open an entire world of new possibilities.

Friday, October 31, 2014

A Jonny Darkly


Logo Assignment

For the logo assignment I chose the Puerto Rican military patch. The patch is emblazoned with the image of El Morro, a guard post that once secured San Juan bay. This image is so treasured by Latinos from Puerto Rico because it symbolizes the island. To me it's a reminder of where I came from and the history of my island.